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How to Start a Successful Corporate Videography Business

A complete guide to get you started from from zero to hero in this business
Instructor:
Frederick Phua
232 students enrolled
English
Set up a corporate video production business, either as a sole-proprietorship or limited liability company.
Know where the money is, by identifying the types of video companies hire videographers for.
Build a strong online and offline presence to connect with your customers.
Use social media marketing platforms to promote your services.
Find customers by using proven online and offline prospecting methods.
Prepare and conduct a successful client meeting.
Build a creative brief.
Handle enquiries, tackle common questions, objections, and rejections professionally.
Understand the concept of perceived value and how it affects price perception.
Price your services based on the value you offer (and why you should never go cheap).
Avoid deals that are not worth pursuing.
Draft a Statement of Work (SOW) and the terms and conditions to protect your business.
Build an agile business operation geared towards long term growth.

In this course, you will learn the business skills to start and run a profitable corporate video production business, either as a full-time business or a part-time venture. This is an entrepreneurship course designed specifically for corporate videography business.

I will walk you through the business start-up process, including the basic services you need for your business. You will learn about online and offline marketing methods  that actually work. I will point you to the money by identifying the  types of video which companies frequently need, and why so. You will learn  how to establish your credibility, sell your services, know where and how to get customers, how to contact  them to explore opportunities, what to prepare for a client meeting, how to lead a discussion to build your creative brief, how to handle questions and objections,  draft a contract, price your fee, scale up your business, and more.

As your mentor, my goal is to get you up to speed quickly – from zero to hero. I want to help you make good money and avoid making mistakes. I’ve packed the knowledge you need in a clear and concise course. You will pick up nuggets of wisdom along the way. Get ready to learn the trade!

Introduction

1
Introduction
2
Why I Created This Course?
3
How Much Can You Make Every Month?
4
Who Should Take This Course?
5
How This Course Is Structured
6
Why Learn From Me?
7
My Video-preneurship Journey - From Zero to Hero
8
Defining Your Business - What Do You Want to Achieve?

Getting Started

1
Choosing a Name for Your Business
2
Why Register for a Sole-Proprietorship
3
Why Register for a Limited Liability Company
4
Freelancing as an Individual
5
Does it matter to the client about where you work?
6
Designating an Official Business Address
7
Opening a Corporate Banking Account
8
Building a Website - What information should you provide?
9
Designing a Unique and Powerful Business Card
10
Facebook Page for Your Business
11
Vimeo Video Hosting and Streaming Account
12
YouTube Account
13
Camera and Gears

Where the Money Is

1
Event Video
2
Marketing Video
3
Training Video
4
Documentary Video
5
Knowledge Sharing Video
6
Job Performance Support Video
7
Corporate Communication Video
8
Public Awareness Video
9
Your Own Production
10
Action Plan - Identifying the Markets That You Can Excel In

Marketing Your Business

1
Why Do Marketing?
2
Web Marketing
3
Social Media Marketing
4
Video Marketing
5
Email Marketing
6
Offline Marketing Methods That Generate Results
7
Generate Interest with an Elevator Pitch
8
How Often and When Should You Do Your Marketing?

Prospecting for Customers

1
Warm Calling Techniques
2
Cold Calling Techniques
3
Who Do You Speak To?
4
Handling Rejection
5
What Should a Call List Contain?
6
Prospecting on LinkedIn
7
Prospecting on Facebook
8
Examining Company Websites
9
Email Prospecting Techniques
10
The Advantages of a Partnership
11
Run a Referral Programme
12
eMarketplace - Why Use it and Why Not

Handling Questions from the Customers

1
Handle an Enquiry by Asking Probing Questions
2
"How Much Do You Charge?"
3
"How Many People Are There In Your Team?"
4
"Are You Sure You Can Do It?"
5
"I Think Your Fee is Expensive"

Client Meeting

1
Preparation
2
Set the Meeting Agenda
3
Step 1: Introduction by Both Parties
4
Step 2: Understand Needs and Clarify Requirements

Download the creative brief template for reference and for use in your client meeting. You may modify it to suit your needs and preferences.

5
Step 3: Review and Confirm Requirements
6
Step 4: Next Step
7
Reading: Meeting Tips That Deliver Results

Statement of Work (SOW)

1
What is a Statement of Work?
2
What Should A Statement of Work Cover?

Pricing Your Service

1
What is "Perceived Value"?
2
How to Set Your Price?
3
Pointers on Setting the Price
4
Market Assessment

Scaling Up Your Business for Growth

1
Building Agility Into Your Business Operation

Conclusion

1
One Last Thing...
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

1 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion