In this course, you will learn the business skills to start and run a profitable corporate video production business, either as a full-time business or a part-time venture. This is an entrepreneurship course designed specifically for corporate videography business.
I will walk you through the business start-up process, including the basic services you need for your business. You will learn about online and offline marketing methods that actually work. I will point you to the money by identifying the types of video which companies frequently need, and why so. You will learn how to establish your credibility, sell your services, know where and how to get customers, how to contact them to explore opportunities, what to prepare for a client meeting, how to lead a discussion to build your creative brief, how to handle questions and objections, draft a contract, price your fee, scale up your business, and more.
As your mentor, my goal is to get you up to speed quickly – from zero to hero. I want to help you make good money and avoid making mistakes. I’ve packed the knowledge you need in a clear and concise course. You will pick up nuggets of wisdom along the way. Get ready to learn the trade!
Introduction
Getting Started
Where the Money Is
Marketing Your Business
Prospecting for Customers
Handling Questions from the Customers
Client Meeting
Download the creative brief template for reference and for use in your client meeting. You may modify it to suit your needs and preferences.