Sell Your Art Masterclass
Welcome to the Sell Your Art Masterclass!
In this course, you will learn how to sell your artwork to real customers online and marketing strategies to build awareness and a loyal following for your art business.
In this course you will learn:
1. How to define your customer audience and why it’s so important
2. You will be guided through a process to decide on your art format
3. You will be guided through a process to decide on how you want to produce your artwork products.
4. Name and logo for your art business
5. Learn how to source art supplies
6. Lear how to price your art
7. How to choose the right online selling platform
8. Pros and Cons of a personal website
9. About Sections and Personal selling policies
10. Photography and mock up styling
11. Effecting art listings and SEO
12. Writing great art descriptions
13. Shipping settings and packaging your art for shipment
14. How to over deliver for your customers to keep them coming back again and again.
15. Abandon cart strategies
16. How to encourage testimonials, reviews and shares
16. Pre-launch, launch day and post-launch day marketing strategies
Note: There are download PDF worksheet and checklists for each section of this course, so you can follow along with the process and move forward with making great decisions for your own art business.
I hope you enjoy The Sell Your Art Masterclass course!
Melanie
Vision City Design Studio
Sell Your Art Masterclass Part 1
In this section, you will learn how to define your audience, decide on your art format, art production, sourcing art supplies and pricing your art for sale. Please see worksheets download attached.
Welcome! Please download your worksheets for Part 1 and let's get started!
Defining your audience is key to knowing how to market your art.
In this video you will walk through a process to help you decide on an art format.
Walk through the steps to decide how you will produce your art products. This will ensure quality and speed as your art business is growing later.
Learn my best tips and tricks for sourcing art supplies in order to maintain healthy profit margins.
Artists always ask me how to price their artwork. This video helps to give advice on how to do so.
Final thoughts closing of Part 1 and leading into Part 2 of the Sell Your Art Masterclass.
Sell Your Art Masterclass Part 2
In Part 2, I will help you choose your selling platform, show you pros and cons of a personal website, teach you how to set up your selling policies and personal about sections. Please see worksheets download attached.
Learn the pros and cons of selling your art on Etsy.
Learn the pros and cons of selling your art on Shopify.
Learn the pros and cons of selling your art on Amazon Handmade.
Learn about selling on a wide range of other great selling platforms.
Learn the pros and cons of creating a personal selling website.
Tips on building your selling policies so your customers know exactly how to purchase from you.
Build an about section that helps to create loyal art fans.
Final thoughts closing Part 2 and leading into Part 3 of The Sell Your Art Masterclass.
Sell Your Art Masterclass Part 3
In Part 3, you will learn how to photograph your art, do mock up styling, build effective art listings, SEO, writing descriptions, shipping settings and packaging your art orders. Please see PDF download worksheets attached.
Learn about photography, lighting, cameras and image continuity for your online art shop.
Learn some great tricks for mock up styling your art to feel like it's in a room setting.
Learn the key elements to an effective art listing in your shop.
Learn some strategies for discovering SEO keywords to implement in your art listing titles, tags and descriptions.
Learn how to write great descriptions for your physical and printable art products.
Template for Physical Art Product Description: https://www.dropbox.com/s/d5lop25zwqof62m/PHYSICAL%20ART%20LISTING%20DESCRIPTION%20TEMPLATE.docx?dl=0
Template for Printable Art Product Description: https://www.dropbox.com/s/rw1k0qzlx5gdbzh/PRINTABLE%20ART%20LISTING%20DESCRIPTION%20TEMPLATE.docx?dl=0
Learn how to set your online shop shipping settings.
Learn how to adequately package your art for shipment.
Final thoughts closing Part 3 and leading into Part 4 of The Sell Your Art Masterclass.
Sell Your Art Masterclass Part 4
In this section, you will learn how to over deliver for your art customers, abandon cart strategies, testimonials, reviews, pre-launch, launch day and post- launch strategies. See worksheets PDF download attached.
Learn how to over deliver for your customers to keep them coming back again and again to purchase from you.
Learn how to get people to come back and complete their art orders with abandon cart strategies.
Learn the power of testimonials, reviews and shares for your art business.
Learn about what to do in weeks leading up to a launch of new art.
Learn what to do on the day you launch a new art piece, collection or series.
Learn about post-launch day strategies to encourage potential customers to purchase your art.
Thank you for taking the Sell Your Art Masterclass! I hope it has helped you start the process to selling your artwork online to real customers around the world. Keep creating and keep marketing! I wish you all the best in your journey.
